Given the fragmentation of Australia’s energy sector, consumers often face the dilemma of whether they’ve opted for the right retailer for their needs and if the price they’re paying for their energy usage is fair?

The situation is further compounded when someone is moving to a new state that isn’t covered by their current energy retailer. In that case, they have to switch to a new retailer, which again involves a whole lot of ‘shopping around’ to find a better energy deal.

Our client Ankit Jain had a couple of sales teams operating out of the Philippines and Australia to generate outbound leads for different energy retailers. He realized how customer experience was taking a back-seat in this fraught process. He sensed there was an opportunity to offer a simpler, swift and more desirable experience to the customers. What if all the energy players were brought under one roof, where customers could easily compare their pricing and make a fully informed decision?